https://opralta.com/blog/Field notes on websites, software, AI and operations from Salt Lake City.en-ushttps://opralta.com/blog/website-teardown-checklisthttps://opralta.com/blog/website-teardown-checklistTue, 01 Dec 2026 09:00:00 -0700Website teardown checklist: the 25 checks we run across six areas, in plain words, and how to score your own site free in about twenty seconds.Guideshttps://opralta.com/blog/ai-receptionist-vs-answering-servicehttps://opralta.com/blog/ai-receptionist-vs-answering-serviceFri, 27 Nov 2026 09:00:00 -0700AI receptionist vs answering service, compared honestly: when each one wins, what each costs to run, and the approval rules we use before any AI answers.Technologyhttps://opralta.com/blog/get-more-google-reviews-automaticallyhttps://opralta.com/blog/get-more-google-reviews-automaticallyMon, 23 Nov 2026 09:00:00 -0700Get more Google reviews automatically with the timing, wording and consent rules we use in our own company, plus the four things you should never do.Marketinghttps://opralta.com/blog/cost-of-a-missed-call-home-serviceshttps://opralta.com/blog/cost-of-a-missed-call-home-servicesThu, 19 Nov 2026 09:00:00 -0700Cost of a missed call for home services companies: the real math, our own text back figures from four months, and how to measure your number in two weeks.Operationshttps://opralta.com/blog/letter-003-what-a-395-plan-buys-youhttps://opralta.com/blog/letter-003-what-a-395-plan-buys-youTue, 17 Nov 2026 09:00:00 -0700A month inside our Base managed growth plan, run on our own cleaning company first, with the honest list of what it does not do.Lettershttps://opralta.com/blog/fractional-cto-utahhttps://opralta.com/blog/fractional-cto-utahSun, 15 Nov 2026 09:00:00 -0700Fractional CTO Utah guide: when a 10 to 100 person company needs one, what they do every month, and our published fee of $6,000 to $12,000 a month.Operationshttps://opralta.com/blog/marketing-automation-utah-service-businesshttps://opralta.com/blog/marketing-automation-utah-service-businessWed, 11 Nov 2026 09:00:00 -0700Marketing automation Utah service businesses should build first: missed call text back, review requests, quote follow up and win back, with real figures.Marketinghttps://opralta.com/blog/letter-002-teardown-of-the-weekhttps://opralta.com/blog/letter-002-teardown-of-the-weekTue, 10 Nov 2026 09:00:00 -0700A Sandy plumbing company, scored by our own free tool, and the three fixes that would pay for themselves first.Lettershttps://opralta.com/blog/website-development-cost-utahhttps://opralta.com/blog/website-development-cost-utahSat, 07 Nov 2026 09:00:00 -0700Website development cost Utah businesses should budget for, from our published price list: focused builds, full installs, what drives cost, what you must own.Pricinghttps://opralta.com/blog/it-support-small-business-salt-lake-cityhttps://opralta.com/blog/it-support-small-business-salt-lake-cityTue, 03 Nov 2026 09:00:00 -0700IT support for small business Salt Lake City, priced in public: per seat costs, response times to demand in writing, what managed means, red flags.Technologyhttps://opralta.com/blog/letter-001-the-9-42-pm-leadhttps://opralta.com/blog/letter-001-the-9-42-pm-leadTue, 03 Nov 2026 09:00:00 -0700How a missed call at Wasatch Cleaners becomes a booked job by morning, and what broke before it worked.Letters