Operating case study

Wasatch Cleaners: the system, in production.

A Salt Lake City cleaning company run by Opralta's founders. Every system we sell to service businesses runs here first, with real customers, real crews and real money.

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Live since July 2026Figures as of 30 Oct 2026Counts from the production database
The numbers

Counted, not estimated.

Each figure is a row count from the Wasatch production database on 30 October 2026. Definitions below each number.

14,297businesses mappedRows in the lead radar pipeline, first record 18 Jul 2026.
208inbound enquiriesWebsite, phone and form enquiries captured in the CRM.
143jobs bookedBookings created through the quote and booking system; 87 completed.
244missed calls answeredAutomatic text-backs sent to callers the team could not answer.
96review requestsSent only after a completed job.
What we built

Six systems, one operation.

01

Lead radar

Maps local businesses, permits and public bids, scores fit and queues outreach for a person to approve.

02

Call desk

Dialer, call guard, coaching notes and outcomes logged against every lead.

03

Quote engine

Rate-card pricing with condition and size rules, photo estimates and a margin floor.

04

Booking and deposits

Online booking with the balance held before arrival.

05

Crew dispatch

Job offers, crew assignment and pay rules, so the right cleaner gets the right job.

06

Follow-up and reviews

Missed-call text-back, quote follow-ups and review requests after finished jobs.

The customer side

What customers actually see.

Wasatch Cleaners homepage with the instant quote form
The homepage: instant quote from bedrooms, bathrooms, size and frequency.
Wasatch Cleaners booking flow with live estimated price
The booking flow: live price, three steps, a person one call away.
What it means for you

The same build, for your business.

We adapt these systems to your services, prices and tools. Start with a free teardown, a missed-call text-back, or a full operating layer.

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Who you work with

Talk to the people who build it.

No account managers in between. You speak with the founders, and the founders build your system.

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Esther StowellCo-founder · business and creative
Benjamin InyangFounder · software and systems