Custom software. Standout websites. AI, commerce, brand and content. We bring the creative and technical work together, from the first idea to the systems behind it.
A new brand. A better website. Software that should exist.
The craft
Pull the idea apart. Find what makes it work.
The connection
Design the experience. Build what powers it.
One project or several connected disciplines. The work starts with what your business needs.
Salt Lake City · Mountain timeScroll to explore
The full picture
Many disciplines. One ambitious brief.
A website, an app, a film, a commerce experience, an AI tool or the technology behind your business. Work with us on one discipline, or bring several together.
From an enquiry to the next morning. Follow the idea.
An illustrated sample journey, using invented records. It shows one part of what we build; provider connections and automation are scoped for each project.
9:42pm
9:42 PMLock screen
New leadLead platformc•••••@masked
Missed call(801) ••• ••••No voicemail
Form submittedWebsite3 bed, 2 bath, deep clean
Illustrated system stepLead captured from three channels → contact masked → owner asleep · nothing answered yet
Unanswered
9:42pm
The lead arrives
From a form, a lead platform, a missed call. The contact is often masked. Nobody is awake.
9:42 PMAkovex · Intake
Contactc•••••@maskedcarla@example.test
Sources
Floor$318
Quote$412
Text to owner: new lead priced at $412, above floor. Reply Y to send.
Illustrated system stepConsented contact matched to its source record → quote engine prices above the floor → owner review requested
9:42pm
Recovered and priced
The sample contact is matched to its source record. A quote is prepared against an approved rate card, ready for a person to review.
9:47 PMAkovex · Schedule
Tuesdaycrew 2
8:009:0010:0011:00 · Carla M.1:002:00
Customer replied Y
Card hold placed once
Crew 2 dispatched
Follow-ups stopped
Illustrated system stepReply parsed → slot booked on crew 2 → one card hold → dispatch sent → follow-ups stopped
9:47pm
Booked, held, scheduled
The customer replies. The job lands in the calendar, a card hold is placed once and only once, the crew is dispatched, the follow-up sequence stops because a human answered.
7:05 AMAkovex · Briefing
7:05amGood morning. Four things need you.
Jobs11 today, all crews assigned✓
Charges9 reconciled overnight, 1 to review✓
Hiring1 application awaiting human review✓
Approval1 quote above range, waiting on you→
Illustrated system stepSample job, review and approval records compiled → read back in one screen
7:05am
The briefing reads it back
Jobs today, charges reconciled overnight, one applicant to review, one approval waiting. The owner starts the day knowing, not checking.
The experience on the surface. The connections underneath.
Explore the connections in a service-business system. The same engineering connects websites, commerce, content and custom applications.
LeadsForms, calls, platforms, DMsCapture enquiries from the channels included in the scope, with source records and consent preserved.
Intake agentVoice, chat, emailVoice, chat or email assistance, with clear handoff and approved provider connections.
Quote enginePriced above the floorPrepare a quote against an approved rate card and send it for human review.
SchedulingCalendar, crews, dispatchConnect booking, cancellation and dispatch through the chosen calendar provider.
MarketingSearch, paid, email, referralsBring the website, campaigns and agreed measurement into a connected customer journey.
CRMOne record per customerMaintain source records, useful stages and an accountable next action.
PaymentsHolds, invoices, railsConnect approved payment providers and reconcile their authoritative events.
HiringScored, questioned, bookedStructure applications and evidence for consistent human review.
ContentFilms, clips, notesPlan, produce and publish content through an agreed production process.
MeetingsRecorded to assignedTurn meeting notes into draft actions for an accountable person to review.
WatchErrors, restores, patrolsDefine monitoring, alerts, backup checks and the person responsible for responding.
BriefingThe six numbers, 7amBring agreed measures and exceptions into a readable business view.
Across different kinds of business
Service businesses. Platforms. Property. Media. Commerce.
Our related-company work spans different markets and different kinds of software. Explore the architecture and project context, alongside original examples of what we can build.
Esther StowellCo-founder. Business, creative direction and operations.Benjamin InyangFounder. Software, systems and technology.
Who you work with
Creative direction. Technical depth.
A founder-led business bringing commercial understanding and engineering into the same conversation. Project scope, delivery ownership and specialist support are agreed for each engagement.
Our in-house Studio keeps your scope, project milestones, documents and decisions connected. Your team gets a clear next step through the communication plan we agree together.
01 · Align
A brief with boundaries.
Goals, ownership, deliverables and fees agreed before the build.
02 · Build
Progress you can review.
Working milestones, organized project files and recorded decisions.
03 · Refine
A useful next step.
Clear updates, review requests and the issues that need attention.
04 · Hand over
Ready for what follows.
Accepted deliverables, documentation, client-owned access and a care plan.
