For trades and home services

The job goes to whoever answers first. Answer first.

For HVAC, plumbing, electrical, roofing and remodeling: instant answers, fast quotes and booked jobs, even when the whole crew is on site.

Salt Lake CityBuilt and run in our own companiesFixed scope before we start
The problem

Where trades and home services lose work.

01

Calls come in while you are on a roof

Every unanswered call is a job a competitor quotes first.

02

Quotes take days

Homeowners hire whoever sends a clear price first.

03

No follow-up after the estimate

Open estimates go cold without a second touch.

Your numbers

What the gap is costing you.

Monthly loss statement

Missed calls per month0
Jobs that would have booked0
First-job revenue lost per month$0
Lifetime value lost per year$0

Illustrative estimate from your inputs, not a guarantee: revenue opportunity, not verified lost profit.

The system

From first contact to booked.

We connect to the field-service tools you already use where their APIs allow (for example ServiceTitan, Jobber, Housecall Pro, QuickBooks).

9:42 pmCall missed9:43 pmText-back sent9:51 pmPhotos received8:05 amQuote sent8:40 amJob booked

Illustrative timeline of the workflow we install. Times vary by business.

Proof from our own operating company

We run this system ourselves.

Every number below comes from Wasatch Cleaners, the operating company we own and run on this stack.

14,297local businesses mapped by the lead radar
244missed calls answered by automatic text
143jobs booked through the system
96review requests sent after finished jobs

Wasatch Cleaners production system · July to October 2026

Wasatch Cleaners homepage with instant quote, live
The same system, live at wasatch-cleaners.com
Wasatch Cleaners online booking, live
Booking priced against the rate card, card hold placed once
How we start

Three ways in.

01

Free teardown

$0
20 seconds

Score your website and get the three fixes worth the most enquiries.

02

Missed-call text-back

$950 + $195/mo
Live in 3 to 5 days

Missed calls answered by automatic text and routed to a person.

03

Full operating system

From $15k
2 to 8 weeks

Intake, quoting, scheduling, follow-up and reporting, connected.

Questions

What owners ask first.

Do I need new software?

Usually not. We build around your current scheduler and accounting, and add only what is missing.

Can customers send photos for a quote?

Yes. Photo intake with a guided form is one of the fastest ways to quote without a site visit.

How fast can it go live?

Missed-call text-back takes 3 to 5 days. A full intake and quoting system takes 2 to 6 weeks.

Who you work with

Talk to the people who build it.

No account managers in between. You speak with the founders, and the founders build your system.

Esther StowellCo-founder · business and creative
Benjamin InyangFounder · software and systems