Salt Lake City · Operators for operators

We could not buy software that runs a business, so we wrote it.
Now we install it in yours.

A cleaning company that books jobs at 2am with nobody awake. A property company that runs owners, tenants and turnovers on one screen. A podcast that publishes itself and sells while it does. Ads that report what they returned, to the dollar. Installed in your business in weeks, then we stay and run it with you.

Get a free teardown of your stack → See the companies we run
The problem

Your business is held together by eleven tools and one person who knows how.

The teardown

Take it apart. Keep what earns. Throw out the rest.

The operating layer

Put it back as one system that does the routine work.

Intake, quoting, scheduling, follow-up, hiring. Installed in weeks. Running our own companies today.

Salt Lake City · Mountain timeScrollOperators for operators
Get a fixed quotePick a system, get a number in one business day.
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Watch it, on the real screens

A lead comes in at 9:42pm. This is what happens next.

  1. 9:42pm

    The lead arrives

    From a form, a lead platform, a missed call. The contact is often masked. Nobody is awake.

  2. 9:42pm

    Recovered and priced

    Seven sources recover the real contact for about five cents. The quote engine prices the job above the margin floor. The owner gets a text with the number.

  3. 9:47pm

    Booked, held, scheduled

    The customer replies. The job lands in the calendar, a card hold is placed once and only once, the crew is dispatched, the follow-up sequence stops because a human answered.

  4. 7:05am

    The briefing reads it back

    Jobs today, charges reconciled overnight, one applicant to review, one approval waiting. The owner starts the day knowing, not checking.

The whole layer on one wall

Intake to payment to the morning number. One system, every hand-off done by software.

Hover a node. Each one is something we run today. Together they are the operating layer; separately they are the thirteen systems on the services page.

Not only software

The systems are one of eleven practices. The other ten come with the same operators.

IT and technology consulting, managed technology, training and curriculum, marketing, finance, people. Every practice is priced on the pricing page and run by the two founders who run our own companies on it.

All eleven practices →Consulting and managed-service fees
AI operations

The phone lit up at 2am. The owner did not have to wake up.

Voice, chat and email agents qualify the lead, price the job above your margin floor, book it into the real calendar, and text you the result. Meetings become assigned tasks before anyone opens a notebook.

  • 74%AI cost removed by routing each task to the cheapest model that can do it
  • 7sources checked to recover a lead's real contact, for five cents
  • 24/7autonomous engines watching every pipeline
Marketing and growth

We are also the marketing department. Ours first, then yours.

Strategy before channels. A lead engine for a cleaning company that captures, enriches and works its own pipeline. A podcast turned into a store. Local search across nine services and twenty-three neighbourhoods. Referral and care-plan programs with real margins. Then the video, the ads and the email, in your voice.

  • 9 × 23services by neighbourhoods, one local search system
  • 3 tierscare plans priced on real margins, joined by real customers
  • Weeklyepisodes, clips, newsletter and store from one pipeline
Regulated commerce

Where banks say no, we still take the payment.

Regulated categories need age gates, e-signed consent, high-risk payment rails with failover, and a consent trail an auditor can read. We have built and operated that stack end to end.

  • 4payment rails live after three mainstream declines
  • Nightlyreconciliation, zero orphan charges
  • Gatedage, account and consent before payment
Everything we install →
Proven on our own money first

We scaled the companies we hold on this. Then we started installing it for others.

Every system on this site was built to run a business we own, from a cleaning company to a property portfolio to a media brand, before it was ever offered to a client. Ask on the first call and we will walk you through any of them live.

The work →
2amthe hour a lead got booked with nobody awakeNightlyreconciliation, restores rehearsed, errors reach us firstWeeksfrom signature to live, not quarters
Get a free teardown of your stack →
ES
Esther StowellChief executive and co-founder. Runs the companies the software runs: hiring, customers, cash, content. Speaks and publishes on operating small companies.Every feature we install was first something I needed at seven on a Tuesday morning.
BI
Benjamin InyangFounder, majority owner, engineering. Wrote the operating layer, the vertical platform and the payment stack, and keeps them running at 2am.If it breaks, it breaks on our revenue first. Then we fix it before anyone else sees it.
Who you work with

Two founders. No account managers.

You work with the two people who built and run the systems. There is no junior team after the sale, because there is no junior team. Minority-owned, woman co-founded, Salt Lake City.

About us →
What we install

Two ways to start.
Both already running.

The flagship

AI Operations Layer

Intake, quoting, scheduling, follow-up, hiring, dashboards. The engine running our own service company, installed in yours in weeks.

$25k–$45k install
Never miss a lead

AI Voice & Intake

Phone, chat, and email agents that qualify, book, and recover missed calls at 2am, while your competitor sleeps on theirs.

$7.5k + monthly

All thirteen systems, with prices →

Who this is for

Four kinds of business. Four different first steps.

Cleaning and home servicesLive in two weeks on software that already runs a cleaning company.Two-week install, $12k to $20k → Service businesses, 5 to 100 staffIntake, quoting, scheduling, follow-up and hiring as one system you do not have to babysit.Operating layer, $25k to $45k → Regulated commerceTake payments where mainstream processors said no, with the consent trail an auditor can read.Build, $65k to $150k → Founders and search fundsTurn an operations edge into a product, or install one into the company you just bought.Platform build, $90k to $250k →
Pricing, in the open

Install from $7.5k. Operate from $25k. Build from $65k.

Every quote fixed before we start. Payback, ranges, and what moves a price are on one page.

See pricing →
What if we cancel, who keeps the system?

Thirty days notice. Your data leaves in open formats, every configuration is documented, the software stays licensed for the term in the agreement. Nobody is trapped.

What happens when the AI is wrong?

Anything that touches money, hiring, or a promise to a customer is drafted for a human by default. Every action is logged with its reasoning so the rule gets fixed, not the symptom.

Do we have to replace our current tools?

Usually not all of them. The teardown sorts your stack into keep, connect, replace. Working schedulers stay.

Who owns the data?

You do, in writing. Read the security and data page.

The library

Field notes from the companies we run. Pull a book.

Short, specific notes on what the operating layer actually did this week. Every issue is something that happened, written by the people it happened to.

The whole shelf →
The first step is free

Get the teardown.
Then decide.

Tell us what you run on today. We spend ninety minutes on a recorded call inside your tools: what to automate, what to replace, what it is costing you. The recording and the scorecard are yours either way.

Get a free teardown →